I began selling Apple products at Di-No Computers in Pasadena, CA in 1982 after teaching elementary school for 17 years. My first experience with Macintosh was on January 24, 1984 at its original roll out in San Francisco. As an Apple reseller employee, I was able to buy a brand spanking new Macintosh 128K which had a 3.5″ disk drive that held a whopping 512K of data, and of course, it had a black and white screen. But WOW! Was it ever different from any of the other computers then currently available.
With the blessing of a very understanding employer, Sal Cordaro, I joined Apple as a technical trainer on March 31, 1987. I had taught a couple of classes for Apple about Microsoft Word for Macintosh, and they liked what I did enough to ask Sal’s permission to recruit me. (Sal lost his first employee, top salesman and sales manager when he gave me the OK to talk to Apple.)
During my 12 years at Apple I was a technical and sales skills trainer. I taught about networking, operating systems, applications, and hardware, and eventually the Internet. Because I had a successful sales background from Di-No, I was also selected to deliver sales skills and sales and marketing classes to Apple employees, resellers, and customers. I was also a subject matter expert in AppleScript, Apple’s OS based scripting environment for controlling applications, and in Hypercard.
I left Apple in 1999 but continued to teach resellers and customers as a contract trainer for another three years. I left to pursue an opportunity to teach “Workflow Automation with AppleScript” classes under contract to TecSoft, an Apple specialist. After the events of 9/11, customers were unwilling to travel to our classes, and so I left that position in 2002.
I worked as a financial advisor and stock broker for UBS in Beverly Hills, CA before accepting a position as a technical writer for Educational Insights, Inc. where I wrote hardware and software manuals and other instructional material. In 2007 when the software design and documentation project I was working on for EI was cancelled, I decided to retire.
Although, I’ve been marketing online since 1992 when I put up a website for Rose Arbour, our family tea room and Bed & Breakfast in Chester, VT. Retirement gave me the opportunity to develop my own profitable projects in Internet marketing. Over the last couple of years, I have read comments about Macintosh and Windows that have ranged from the ridiculous to the deranged. Still, in all of that there have been many questions from Macintosh users about how they might best use their computers to build their online businesses. I started to react to these questions with, “I know the answer to that.” so decided it was time to do what I have always thought I do best . . . teach. Of course, what could I possibly enjoy teaching more than tips, techniques, training and tools to help you all to do Internet marketing more effectively on your Macs.
Ask your questions, request information, suggest training, and I’ll do my best to help you. Remember, I market on Mac! There may be times when there is an affiliate connection associated with what I write and I teach about, but I will always divulge that connection and give you what I consider to be my best opinion or information.
iMarketOnMac! You market on Mac! Let’s all market on Mac. Mac On!